Why Invest
First-Mover Advantage & Growth Potential
AU-RA
Varra
Varra is a first-of-its-kind luxury social wellness club that blends high-end recovery, social engagement, and workspaces into a seamless, members-only experience.
The Problem
Existing wellness spaces are fragmented. Spas offer relaxation but no community. Social clubs provide networking but lack well-being. Workspaces fuel productivity but neglect mental and physical health. No single space integrates all three.
The SOLUTION
VARRA creates a category defining experience a club where members can recover, connect, and grow, all in a highly curated, luxurydriven environment.
THE opportunity
Market Demand
$1.5 Trillion Wellness Industry & growing.
The rise of modern social clubs
for highachievers.
Our Edge
Proprietary blend of hospitality, wellness, and exclusive experiences
Locations designed for longevity, impact, and profitability.
Community-driven, high membership retention rates.
Business Model
Varra operates on a
high-retention membership model with multiple revenue streams:
Membership Fees: $1,500 initiation fee, $1,000 annual renewal, $500/month.
Premium Services: IV therapy, assisted stretch, massage, stem cell treatments, skincare, ketamine therapy ($500-$2,000/month per member).
Food & Beverage: High-end wellness-focused menu ($125/month per member).
Retail Expansion: Supplements, skincare, beverages, non-alcoholic drink lines.
Projected Member Spending: $1,000 - $2,000 per month.
Annual Revenue (Austin Year 1): $6.2M - $8.6M.
Annual Revenue (5 Locations, Year 8): $42M - $58.8M.
The ASK
Initial Raise of $6m - 10m
(lease agreement pending)
Site acquisition & buildout in prime Austin location.
Launch-phase marketing & branding to establish.
Hiring & operational infrastructure for seamless member experience.
Retail & service development to maximize permember spend.
VARRA is not just a concept, it’s the future of social wellness. The time to invest is now.​
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With no location able to bring all of the key recovery services under one roof, until now.